How to Tell If Your SEO Company Is Working: Expert Secrets!

how to tell if your seo company is working

In today’s digital landscape, hiring an SEO (Search Engine Optimization) company can significantly impact your business’s online presence and success. However, determining whether your SEO company is delivering on its promises requires a deep understanding of various performance metrics and strategies. This comprehensive guide will walk you through expert secrets to evaluate the effectiveness of your SEO efforts, helping you ensure that your investment yields tangible results.

Benefits of Hiring an SEO Agency

Hiring an SEO agency can bring numerous advantages to your business, enhancing your online presence and driving sustainable growth. Here are five key benefits:

Expertise and Experience

SEO agencies have specialized knowledge and extensive experience in optimizing websites for search engines. They stay updated with the latest industry trends and algorithm changes, ensuring your site adheres to best practices. This expertise allows them to implement effective strategies that can significantly improve your website’s visibility and performance.

SEO Strategy by Agency

Time and Resource Efficiency

SEO is a time-consuming process that requires continuous monitoring and adjustments. By outsourcing this task to professionals, you can save valuable time and resources, allowing you to focus on other core aspects of your business. SEO agencies have the tools and manpower to manage your SEO campaigns efficiently, delivering better results in less time.

Access to Advanced Tools and Technologies

SEO agencies have access to advanced tools and technologies for keyword research, analytics, and performance tracking. These tools can be cost-prohibitive for individual businesses but are essential for effective SEO. By hiring an SEO agency, you gain access to these tools, ensuring your campaigns are data-driven and optimized for success.

Comprehensive Strategy

An SEO agency provides a holistic approach, covering all aspects of SEO, including on-page optimization, off-page optimization, technical SEO, and content marketing. This comprehensive strategy ensures that every element of your online presence is optimized, leading to better search engine rankings and higher organic traffic.

Measurable Results and ROI

One of the significant advantages of hiring an SEO agency is the ability to measure results and track ROI. SEO agencies provide detailed reports and analytics, showing the impact of their efforts on your website’s performance. This transparency allows you to see the value of your investment and make data-driven decisions to further enhance your SEO strategy.

Continuous Improvement

SEO is not a one-time effort; it requires continuous optimization and adaptation to changing search engine algorithms and market conditions. An SEO agency continuously monitors your website’s performance, making necessary adjustments to improve rankings and drive more traffic. This proactive approach ensures that your SEO efforts remain effective and aligned with your business goals.

How to Know Your SEO Agency Is Working

To determine whether your SEO company is effectively driving results, you need to monitor several key performance indicators (KPIs). Here are the critical metrics to consider:


Impressions refer to the number of times your website appears in search engine results pages (SERPs). While impressions alone do not guarantee clicks, an increase in impressions indicates improved visibility and a broader reach.

Impression in Google Search Console

Google Search Console

Use this tool to track your website’s impressions over time. An upward trend in impressions shows that your content is being displayed more frequently in search results, which is a positive indicator of SEO performance.

Traffic from Organic Searches

Organic search traffic measures the number of visitors coming to your website from search engine results without paid advertisements. This metric directly reflects the effectiveness of your SEO efforts in attracting relevant visitors.

Google Analytics

Google Analytics

Check the organic traffic section to see if there’s an upward trend. Look for growth in the number of sessions, users, and pageviews coming from organic searches.

Keyword Rankings & Positioning

Keyword rankings indicate where your website stands in the search results for specific keywords. Higher rankings typically result in more organic traffic and visibility.

Keyword Rankings & Positioning

Rank Tracking Tools

Utilize tools like Ahrefs, SEMrush, or Moz to track your keyword rankings. Ensure your target keywords are moving up in the SERPs.

Your Conversion Rate

Conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase, filling out a contact form, or signing up for a newsletter. This metric is crucial for assessing the effectiveness of your SEO efforts in driving meaningful actions.

Goal Tracking

Set up goals in Google Analytics to track conversions. Monitor if organic traffic is leading to the desired actions, such as form submissions, purchases, or downloads.

Number of Backlinks

Backlinks are links from other websites pointing to your site. High-quality backlinks are a significant factor in search engine rankings, as they signal to search engines that your content is valuable and authoritative.

Link Analysis Tools

Use tools like Ahrefs or Majestic to analyze your backlink profile. Look for an increase in high-quality backlinks, which are crucial for SEO success.

Consider Page Speed & Mobile Optimization

Page speed and mobile optimization are essential for both user experience and search engine rankings. Google considers these factors in its ranking algorithm.

PageSpeed Insights

Use this tool to assess your website’s loading speed and mobile-friendliness. Aim for fast loading times and a responsive design that works well on all devices.

Bounce Rate & Average Time on Site

Bounce rate is the percentage of visitors who leave your site after viewing only one page, while average time on site indicates how long visitors stay on your website. These metrics provide insights into user engagement and content quality.

User Engagement Metrics

A high bounce rate may indicate irrelevant traffic or poor user experience. Conversely, a longer average time on site suggests that visitors find your content valuable.

Brand Mentions

Brand mentions, even without direct backlinks, can enhance your site’s authority and search engine rankings. These can occur on social media, blogs, forums, and news sites.

Monitoring Tools

Use tools like BrandMentions or Mention to track where and how often your brand is mentioned online.

Best Practices for Measuring SEO Performance

Set Clear Goals

Establish specific, measurable goals aligned with your business objectives.

Regular Reporting

Expect detailed, regular reports from your SEO company, covering all relevant KPIs.

Use the Right Tools

Expect detailed, regular reports from your SEO company, covering all relevant KPIs.

Continuous Monitoring

SEO is an ongoing process. Regularly review your metrics and make adjustments as needed.


Compare your performance against industry benchmarks to understand how well you’re doing relative to competitors.

Questions to Ask Before Hiring an SEO Agency

What is your approach to SEO?

Look for a clear, customized strategy tailored to your business needs.

How do you measure success?

Understand their KPIs and how they report on them.

Can you provide case studies or references?

Ask for examples of their past work and client testimonials

What is your process for acquiring backlinks?

Ensure they follow ethical, white-hat practices.

How do you stay updated with the latest SEO trends?

They should be proactive in staying informed about algorithm changes and industry trends.


Determining if your SEO company is working effectively requires a combination of monitoring key metrics, regular communication, and understanding the strategies being implemented. By setting clear goals, tracking performance, and maintaining transparency, you can ensure that your SEO efforts are driving meaningful results for your business.

Remember, SEO is a long-term investment, and while immediate results can be encouraging, sustained efforts and continuous optimization are key to achieving lasting success. With the expert secrets and insights shared in this guide, you’re now equipped to evaluate your SEO company’s performance with confidence and make informed decisions to enhance your online presence.

How long does it take to see results from SEO?

Typically, it takes 3-6 months to start seeing significant results from SEO efforts. However, this can vary based on competition, industry, and the current state of your website.

Can I do SEO on my own?

Yes, it is possible to do SEO on your own with the right knowledge and tools. However, it can be time-consuming and requires staying updated with the latest trends and algorithm changes.

What are black-hat SEO techniques?

Black-hat SEO techniques involve unethical practices like keyword stuffing, cloaking, and buying backlinks. These methods can result in penalties from search engines.

How important are backlinks for SEO?

Backlinks are crucial for SEO as they signal to search engines that your content is valuable and authoritative. High-quality backlinks can significantly boost your rankings.

How often should I update my website’s content?

Regularly updating your content keeps it fresh and relevant. Aim to review and update key pages at least once every few months, and publish new content consistently.

What is the role of social media in SEO?

While social media signals are not direct ranking factors, they can drive traffic to your site, increase brand visibility, and generate backlinks, all of which indirectly benefit SEO.

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