Keyword research is the process of finding keywords and phrases that are relevant to your business and your website.
By using keywords in your content, you can improve your website’s ranking and visibility in the search engine results pages, and attract more visitors.
Not all keywords have the same intent though of course, and understanding search intent behind search terms can help us understand at what buying stage the customer is at.
One example would be targeting search terms that indicate a customer is within the final stages of a purchasing journey, so we can help to directly increase conversions by researching and targeting those specific keywords.