SEO Services

Professional SEO Services

SEO services are crucial for businesses aiming to stand out in the competitive digital landscape. Collaborating with a leading SEO agency enables companies to implement targeted SEO strategies that enhance online visibility, attract quality traffic, improve search rankings, and increase conversions.

Frequently Asked Questions

An SEO service is a professional assistance offered by SEO agencies or specialists to improve the visibility and ranking of a website on search engines. It involves a comprehensive approach to optimizing a website’s structure, content, and off-site factors to increase its visibility in search engine results pages (SERPs) for targeted keywords and phrases. This service aims to drive organic traffic to the site, enhance user experience, and ultimately increase the site’s conversion rate. SEO services can include keyword research, on-page optimization (such as content creation and website structure improvements), technical SEO (such as speed optimization and mobile-friendliness), off-page SEO (such as link building), and local SEO strategies designed to improve local search visibility.

The cost of SEO services can vary widely depending on several factors, including the scope of the project, the experience and expertise of the service provider, the competition within your industry, and the specific goals you wish to achieve. Typically, businesses may opt for monthly retainers, project-based pricing, or hourly rates. A monthly retainer for comprehensive SEO services can range from a few hundred pounds to several thousand pounds per month. It’s important to align the cost with the expected value and ROI from the SEO efforts and to work with a reputable provider who can clearly articulate the services and expected outcomes.

In the UK, the cost of SEO services can vary significantly based on the complexity of the project and the level of expertise offered by the SEO agency or consultant. On average, small to medium-sized businesses can expect to pay anywhere from £500 to £4,000 per month for comprehensive SEO services. Larger enterprises or highly competitive industries might see higher costs due to the need for more intensive and extensive SEO strategies. Project-based SEO services and one-off consultations may vary widely in price. Always ensure to get detailed proposals that outline the specific services, strategies, and expected outcomes to understand the investment fully.

The three main areas of SEO are:

  1. On-Page SEO: This area focuses on optimizing elements on your website that you can control directly, such as content quality and relevance, keyword optimization, headers, meta tags, images, and overall user experience. On-page SEO ensures that the website is accessible and readable by search engines and provides value to users.

  2. Off-Page SEO: Off-page SEO involves efforts outside of your own website to improve its position in search rankings. The most common off-page SEO tactic is building backlinks from other reputable sites. Social media marketing, guest blogging, and influencer outreach can also contribute to off-page SEO by increasing the website’s visibility and authority.

  3. Technical SEO: This area addresses the technical aspects of a website that affect its visibility to search engines. It includes site speed optimization, mobile-friendliness, secure sockets layer (SSL) security, structured data, and clean, efficient coding. Technical SEO ensures that search engines can crawl and index the website without any problems.

Focusing on these three areas helps improve a website’s visibility, user experience, and ranking in search engine results, leading to increased organic traffic and potential conversions.

  • Increasing Visibility: By improving your website’s ranking in search engine results, SEO helps make your business more visible to potential customers.

  • Driving Organic Traffic: Effective SEO strategies attract more visitors to your website organically, without the need for paid advertising.

  • Enhancing User Experience: SEO involves optimizing the website’s structure and content, improving the user experience and potentially increasing conversion rates.

  • Building Credibility: Websites that appear higher in search results are often perceived as more trustworthy and authoritative by users.

  • Competitive Advantage: A well-optimized website can give you an edge over competitors who may not be investing in SEO.
  • Save Time: SEO can be time-consuming, especially for those not familiar with the latest practices. Outsourcing to professionals allows you to focus on running your business.

  • Cost Efficiency: While there’s an upfront cost, effective SEO can lead to long-term organic traffic growth, reducing the need for paid advertising.

  • Adaptability: SEO professionals stay abreast of the latest search engine algorithm updates, ensuring your strategy remains effective over time.

  • Expert Insights: SEO companies bring industry insights and competitive analysis, offering strategies that you might not have considered.
  • Research and Referrals: Start with a list of potential companies based on research and referrals from business contacts.

  • Evaluate Case Studies and Testimonials: Look for evidence of success with businesses similar to yours.

  • Assess Communication and Service: The right company should be easy to communicate with, offering clear explanations of their strategies and services.

  • Understand Their Approach: Ensure their strategies align with your business goals and ethical standards.

  • Discuss Customization: Make sure they offer customized strategies tailored to your specific needs and objectives.

  • Consider Pricing and Contracts: Understand their fee structure and contract terms, ensuring they offer good value and flexibility.
Octo SEO
Based on 15 reviews
powered by Google
Tom is amazing at what he does. We tried other SEOs before, and it was nowhere near the results we got with Octo SEO. Tom's experience and knowledge are gold!
Alex McCannAlex McCann
16:59 13 Jan 24
Tom and the team at Octo SEO are simply fantastic. From initial consultation to ongoing support, they demonstrated a genuine commitment to understanding the goals of our business and tailoring their services accordingly. Within a relatively short space of time our website was appearing on the first page of Google for various keywords and this converted quickly to increased sales. Their expertise, coupled with their approachable and friendly demeanor, make them an invaluable asset for businesses looking to thrive in the digital landscape. Five stars without a doubt!
03:41 27 Oct 23
Having recently collaborated with Octo SEO for backlinking services for my website, I must say I am thoroughly impressed. Not only did they exhibit professionalism throughout our engagement, but the quality of the backlinks they provided exceeded my expectations. My website has experienced a noticeable boost, and I owe it to the dedicated and proficient team at Octo SEO. Their expertise is evident, and I highly recommend their services to anyone looking to enhance their online presence. Kudos to the team for a job well done and I will be back for more in the future!
Chad ClaytonChad Clayton
17:31 16 Aug 23
Phenomenal experience! Sound SEO strategy advice and insights for my local businesses. Tom and his team are some of the best I've experienced, hands down. If you're in need of local SEO, on-page SEO, backlink strategy, etc, I highly recommend them!
Rohan GulatiRohan Gulati
03:22 17 Jul 23
Working with Tom was a great experience! Not only was he knowledgable but he was willing to educate me as he worked with us.
Andrea GungAndrea Gung
01:09 06 Jul 23
Tom helped move up our SEO ranking tremendously. I am very impressed with his knowledge and professionalism. Tom is so easy to work with and always responded promptly to our questions.
Rug LoveRug Love
16:48 17 Feb 23
Tom is an absolute pleasure to work with. I would not hesitate to recommend his SEO services to anyone looking to increase their website rankings. Makes all the difference working with a true pro, but also really great to get along with. 5 Stars.
Robin WynneRobin Wynne
02:15 30 Aug 22
Tom spent about 6 months with us improving our website and online presence (SEO). He was diligent, prompt, clear, and effective. He and his team delivered over and above what we expected.
Tom was recommended by a member of the team and has been responsible for providing SEO strategy on the development of our new music website over the last five months. He has also provided us with on-page metadata, back link research and other information relevant to improving our search rankings. He reports monthly providing a planning schedule for tasks to be completed in the next cycle. Tom is able to bring clarity to what can be complex areas for those not fully aware of the nuances of Google algorithms and how search engines work.
John O'DonohueJohn O'Donohue
12:14 11 May 22
Tom is really good to work with, flexible and comes up with good solutions. We worked on a project to drive SEO over a six month period with substancial results.
Bethany WeatherheadBethany Weatherhead
06:47 22 Apr 22
Tara KhanTara Khan
11:50 24 Nov 21
Tom has helped me with my small business SEO, he was great at simplifying what were complex matters to me that would work well for my business. In addition Tom always offered further insights and suggestions beyond his remit.
Shaun GibbinsShaun Gibbins
13:01 15 Nov 21
Excellent experience working with Tom for several months. Knows his stuff and always keen to help. Great value service and would be happy to recommend to others.
Ria ManzaneroRia Manzanero
09:23 14 May 21
We've only been working with Tom for a month or so, but already we're seeing our website ranking for keywords that previously we were failing to get visibility for! We now have a clear six month agenda for our business's SEO and are feeling hopeful that we'll see improvements. Tom's patient and knowledgeable and has helped us understand how to fit SEO into existing day-to-day activities. We would recommend Tom to any business looking for on-going SEO consultancy and support.

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