Why Should You Care?
Statistics show that every year approximately 670,000 businesses are created. With this growing competition, the following is a list of industries that should incorporate SEO strategy as soon as possible. Not just for business and expansion but also survival. SEO is crucial in highly saturated and high competition markets like the following.
⦁ Restaurant
Unlike most businesses that require generating leads and contacting clients, restaurants receive most of their traffic through the internet. It is a known fact that in any given area at any given time, several restaurants are operating and serving customers. This means every restaurant wants to outshine the others and gain visibility. What better way to achieve this goal than the internet? In 1990 a hungry person would crash at any restaurant that he/she sees on their way. In 2021, we search google for restaurants near us, we check reviews, menus, and prices. And then make a decision. And to invest in SEO in 2021 would mean that you would be able to connect with your potential customer. They would know that your one of the good options in the area to dine-in at. (15 reasons why you should invest in SEO as a restaurant owner)
Core benefits:
⦁ Stand out: By claiming a good spot in ranking you are already one step ahead of your competitors. A user would not check all restaurants. If you’re in the top 5, your chances of conversion increase significantly.
⦁ Saves time: A user can place an order, explore places and book a seat online in a few minutes. Which saves the user the hassles of collecting brochures and making multiple calls. The restaurants displayed first help save that time. Hence they are more likely to convert
How to improve SEO
⦁ Use of google+ and google maps: It allows the clients to find address and book tables within seconds
⦁ Use eye-catching images: If your images are dull, people won’t click through bounce quick even if spend a lot of money on SEM. Good pictures on-site a must for restaurants.
User experience: Google and other popular search engine have been emphasizing user experience now, along with various other factors. One to achieve it is by increasing visual appeal.
⦁ Law firms
“Ad” there means that Law firms are willing to pay to outshine each other even by one spot. Because they know that most don’t click through to page 2 and the best way to generate traffic is by being displayed on page 1.
Core benefits:
⦁ Higher ROI: By claiming a good spot in google search the law firm can attract more crowd. It places you above the competition and the ROI is greater than many marketing strategies.
⦁ Reduce bounce rate: when you Target specific keywords through SEO, you would attract the traffic for those specific keywords. Your page would be useful to the user and that would, in turn, reduce bounce rate and increase conversion rate.
⦁ Establish position: People often view the sites on the first page as more reliable and safe than those on the second page. A firm can establish a market position by being displayed on the first page.
How to improve SEO
⦁ Avoid strong legal terms: you have to understand who you’re catering to. Your target audience is a layman and not fellow lawyers. It would make more sense to produce content for the layman.
⦁ Location: be sure that you mention your location, so you can rank higher for that specific location
⦁ User experience: Google and other popular search engine have been emphasizing user experience now, along with various other factors. One to achieve it is by increasing visual appeal.
⦁ HealthcareDentists are another type of local business that will secure a lot of new business on the back of effective search engine optimization.
Today approximately 35% of clients are using a mobile phone to research and book appointments. More people are using Blogs against general marketing practices and 70% of mobile phone users are using the internet to gather information. It’s a given that any medical or healthcare institute not using SEO to amp up their rankings would fall behind. During COVID many appointments were taken online and many firms reaped the benefits. While it may be an anomaly, it goes without saying the impact of the internet and healthcare would only grow from here. This is why we believe anyone in the health sector should implement SEO today.
Core benefits:
⦁ Boosting website traffic: every day at any given moment there are thousands of people looking for healthcare information. They usually don’t specifically have a place to be, they are just looking for information. You can make all of this traffic your traffic with excellent SEO and quality content.
⦁ Cost-effective solution: It is often hard to deliver our content to the right person through advertisements and banners. Not everyone who sees it is a potential client and you often end up spending more resources and not even targeting the right audience. SEO can help solve that problem by diverting your content and services to only the potential clients and saving a ton of money in the process.
How to improve SEO
⦁ Geo Location: By improving geolocation you compete with hospitals in your area for ranking and patients. It’s really basic but effective.
⦁ Relevance: most medical institutions advertise through blogs. Blogs increase relevance and bring more traffic. To increase relevance the blog must have a mixture of the right keywords.
⦁ Small businesses
Successful digital marketing is an essential feature for all modern startups. Irrespective of whether they need to target local or universal audiences, small business SEO is the best opportunity for new companies to reap quantifiable rewards in the quickest time. People trying to target a niche or small businesses NEED SEO. Every year about 3000 small businesses enter the US markets alone.
With more and more people wanting to be their boss it is safe to assume that number will only go up from here. What’s more astonishing is that approximately 50% of these small businesses fail. In this crusade of survival, SEO can be a lifesaver and essential for survival.
Core benefits:
⦁ A continuous flow of traffic: Right SEO would ensure a continuous flow of organic traffic. Which would not only be cost-efficient in long term but would also amp up the traffic and conversion rates on daily basis.
⦁ Builds brand awareness: users are more likely to trust a brand with a good online presence over brands that don’t. In this day and age, it is almost crucial for brands to implement the right SEO strategies.
How to improve SEO
⦁ Create a logical structure: most new businesses don’t structure their website well. As a result, Google crawlers are not able to crawl the whole website properly. Make sure that all your pages are interconnected and lead back to the home page.
⦁ Working pages: Keep your site free of error pages and bad links. This not only affects your SERP results but downgrades the user experience. As a new business, you won’t get a second chance at a first impression.
⦁ Hotels
The hospitality business generates the most turnover of any industry. There are currently 700,000 hotels operating in this world in 2021. The revenue comes from attracting the audience and successfully converting them. Today maximum bookings(conversion) happen online. One can say that a hotel without an online presence is more likely to fail than a brand with a strong presence. And it’s true
Core benefits:
⦁ Conversion rates: Since most of the business for hotels comes through the internet, ranking higher would significantly increase visits and conversion rates.
⦁ Brand image: Hotel industry is a competitive sector. In a consumer’s eyes, the higher-ranking pages are more trustworthy. By constantly appearing in top results you can slowly build brand image.
How to improve SEO
⦁ More keywords: By more keywords, we don’t mean stuffing. We mean finding more keywords you associate with your pages and using them wisely. It could range from where the hotel is located to the amenities it offers.
⦁ Make sure your pages load quickly: Page speed is a proven factor for page ranks but Since most business comes from the internet, many consumers could be checking your up and down at any given moment. This could sometimes result in a slow loading time for customers. So make sure you choose the right to follow best practices and know exactly how page speed affects SEO. (how does page speed affect SEO)