SEO Services
Research & Analysis
Looking for deep insights into your SEO potential? Our comprehensive research and analysis will uncover the opportunities that drive organic growth.
Data-Driven SEO Research
Our approach is built on thorough research and detailed analysis. Every research project focuses on uncovering actionable insights that lead to measurable growth. This includes:
- Comprehensive keyword research
- Competitor analysis
- Technical site audits
- Content gap analysis
- Market opportunity mapping
- Search trend analysis
How our research drives SEO success
Combining Technical Analysis with Strategic Insights
Success in SEO starts with understanding your current position and opportunities. While other agencies might provide basic keyword lists, we dig deeper into the data to uncover real growth opportunities.
Our research methodology focuses on identifying opportunities that deliver ROI. For example, if your competitors are ranking for 1,000 valuable keywords that you’re missing, that represents significant growth potential. We analyze every aspect of your search presence to build a strategic roadmap for success.
Expert Research Team
Work with SEO analysts who combine technical expertise with strategic thinking. We use advanced tools and methodologies to uncover insights that drive real business growth.
what you get
What's included in our research services?
When you partner with us, you’ll gain access to comprehensive research and analysis designed to transform your SEO strategy:
Comprehensive Research Process
Our research process starts with a deep dive into your current search presence. We analyze every aspect of your digital footprint, from keyword rankings to technical performance, and compile a detailed report of opportunities and challenges.
The analysis examines search patterns, competitor strategies, content opportunities, and technical factors to identify your best path to growth. For businesses serious about understanding their SEO potential, we offer a free initial research consultation.
Keyword Strategy Planning
We specialize in uncovering high-value keyword opportunities that align with your business goals and user intent. Through comprehensive keyword research and competitive analysis, we identify the search terms that drive qualified traffic and conversions.
Our team develops a strategic keyword map that prioritizes quick wins while building toward long-term organic growth. We analyze search volume, competition levels, and user intent to create a content strategy that targets the right keywords at each stage of the customer journey. This data-driven approach ensures your SEO efforts focus on terms that bring real business value.
Content Strategy Development
Our team develops comprehensive content strategies that align with your SEO goals and target audience needs. We analyze your current content performance, identify gaps in your topic coverage, and create a strategic content roadmap that captures search intent at every stage of the customer journey.
Our content strategies go beyond basic keyword matching – we help you create authoritative content that establishes topical relevance, builds user trust, and drives organic rankings. Using data from your technical audit and keyword research, we prioritize content opportunities that will have the biggest impact on your organic visibility and conversion rates.
Analytics & Reporting
Understanding your SEO performance is crucial for ongoing success. We set up comprehensive tracking systems using Google Analytics 4, Search Console, and custom Looker Studio dashboards to monitor your organic growth. Our reporting goes beyond basic rankings – we track user behavior, conversion paths, and ROI metrics to demonstrate real business impact.
With approximately 30% of your website’s success depending on proper analytics setup and interpretation, our detailed insights help you make data-driven decisions about your SEO strategy. We transform complex data into clear, actionable reports that show exactly how your organic search efforts are driving business results.
Creating Success
What Makes Our Research Effective?
Data-Driven Methodology
We use advanced tools and techniques to gather comprehensive data about your market opportunity.
Strategic Analysis
Our team doesn't just collect data - we transform it into actionable insights that drive results.
Competitive Intelligence
Understanding your competitors' strategies helps identify opportunities for growth and market leadership.
Actionable Insights
Every research project delivers clear, prioritized recommendations you can implement immediately.
“OctoSEO is really good to work with, flexible and come up with good solutions. We worked on a project to drive SEO over a six month period with substantial results.”
Operations Manager
The Numbers That Matter
Why strategic SEO drives business growth
1000+
Websites analyzed
500K+
Keywords researched monthly
92%
Client satisfaction rate
FAQ
FAQs about our research services
Looking to learn more about SEO strategy for your business? Browse our FAQs:
Our SEO research includes a comprehensive analysis of your digital landscape to build an effective strategy. We start with in-depth keyword research to identify high-value search terms your target audience uses, analyzing search volume, competition, and user intent. Competitor analysis examines what’s working for industry leaders and identifies opportunities they’ve missed. We conduct content gap analysis to find topics you should be covering but aren’t. Technical site audits reveal issues affecting your search performance like page speed, mobile-friendliness, and indexability problems.
Backlink profile analysis assesses your current link quality and identifies new link building opportunities. For local businesses, we include local search ecosystem research.
This thorough research provides the foundation for a customized SEO strategy with clear priorities and measurable goals aligned with your business objectives.
Our SEO research typically takes 2-3 weeks to complete thoroughly. This timeline allows us to collect comprehensive data across all key areas: keyword analysis, competitor research, technical site audits, content evaluation, and backlink profile assessment. For larger websites or particularly competitive industries, the process may extend slightly longer to ensure we gather sufficient insights. The research phase is crucial as it forms the foundation of your entire SEO strategy, helping us identify the most impactful opportunities and prioritize actions that will deliver the best results. During this period, we’re actively analyzing data, not simply waiting.
Each component builds toward developing your customized SEO roadmap with clear, actionable recommendations.
We gather data through a combination of industry-leading SEO tools and proprietary methodologies. Our process begins with crawling your website using advanced tools like Screaming Frog, Semrush, and Ahrefs to identify technical issues and content opportunities. For keyword research, we use specialized keyword tools along with Google Search Console data to understand what terms currently drive traffic to your site. Competitor analysis involves examining top-ranking sites in your niche to benchmark performance.
We analyze Google Analytics or equivalent platforms to understand user behavior patterns and conversion paths. For backlink analysis, we use multiple link intelligence tools to create a comprehensive view of your link profile.
SEO research should be updated quarterly at minimum, with more frequent adjustments for specific components as needed. Market conditions, algorithm updates, and competitor strategies constantly evolve, making regular research updates essential to maintain competitive advantage. Keyword research typically requires quarterly reviews to identify emerging trends and shifting search behaviors. Technical audits should be performed monthly or after significant website changes to catch new issues promptly.
Competitor analysis needs updating every 2-3 months to track their strategic shifts. For businesses in rapidly changing industries or highly competitive markets, more frequent research updates (monthly) may be necessary.
