SEO Services
Paid Search Marketing
Looking to drive immediate targeted traffic? Our data-driven PPC management services help you achieve maximum ROI from your paid search campaigns.
Strategic Paid Search Management
Our PPC services focus on maximizing your return on ad spend. Every campaign is optimized for performance and efficiency. This includes:
- Keyword research & selection
- Ad copy optimization
- Landing page optimization
- Bid management
- Negative keyword refinement
- Conversion tracking
OctoSEO
How our PPC management drives ROI
Combining Search Ads with Conversion Optimization
Successful paid search goes beyond basic ad management. While other agencies might just set up campaigns, we optimize every element that affects ROI.
Our methodology focuses on improving both traffic quality and conversion rates. For example, if your campaigns have a 2% conversion rate, we analyze every step of the user journey to identify and fix conversion barriers. Every optimization is designed to reduce costs and increase returns.
Expert PPC Team
Work with certified paid search specialists who understand both campaign management and conversion optimization. We create strategies that deliver measurable results.
what you get
What's included in our PPC services?
When you partner with us, you’ll gain access to comprehensive paid search services designed to maximize your ad spend:
Strategy
Optimization
Enhancement
Analysis
Strategy
Strategic PPC Process
Our process begins with a thorough audit of your current campaigns or market opportunity. We analyze your competition, identify profitable keywords, and develop a comprehensive strategy.
The implementation covers campaign structure, ad creation, and conversion optimization to ensure maximum return on investment. For businesses serious about paid search, we offer a free PPC audit.
Optimization
Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
Enhancement
Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
Analysis
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What Makes Our PPC Management Effective?
ROI Focus
Every decision is based on improving return on ad spend.
Continuous Optimization
Campaigns are monitored and adjusted daily.
Quality Score Improvement
We optimize for better ad positions at lower costs.
Performance Tracking
Clear reporting shows exactly where your money goes.
“Their PPC management transformed our advertising ROI. The strategic approach to optimization delivered significant improvements.”
Director of Marketing
The Numbers That Matter
Why PPC can bring in the numbers
45%
Average conversion rate improvement
85%
Cost per conversion reduction
96%
Client satisfaction rate
FAQ
FAQs about our PPC services
Looking to learn more about Link Building for your business? Browse our FAQs:
At octoSEO, we manage all major PPC channels to maximize your digital advertising return on investment.
Our expertise spans Google Ads (including Search, Display, Shopping, and Video campaigns), Microsoft Advertising, Meta platforms (Facebook and Instagram), LinkedIn, Amazon, YouTube, TikTok, Twitter/X, and Pinterest. Our team creates customized multi-channel strategies tailored to your specific business objectives and target audience, ensuring your advertising budget is allocated effectively across the platforms most relevant to your customers.
Most businesses typically see initial results from paid search campaigns within 2-4 weeks. The first few days involve campaign setup and learning, with early performance indicators emerging by the end of the first week. As we collect more data, we continuously optimize your campaigns by refining keywords, adjusting bids, and improving ad copy. While some metrics like click-through rates become apparent quickly, meaningful conversion data and ROI metrics generally take 3-4 weeks to establish reliable patterns.
Factors affecting timeline include your industry competition, budget size, campaign structure, and the quality of your landing pages. We provide regular performance updates throughout this process to keep you informed of progress.
We measure paid search success through a comprehensive set of metrics aligned with your business goals. Our approach focuses on conversion metrics (sales, leads, signups) and return on ad spend (ROAS) or cost per acquisition (CPA). We track click-through rates, quality scores, and impression share to optimize campaign performance. Beyond these standard metrics, we analyze customer journey data to understand how paid search influences the entire purchase path. Regular reporting includes insights on keyword performance, audience demographics, and competitive positioning.
We believe success comes from exceeding your specific business objectives, whether that’s revenue growth, lead generation, or brand visibility.
Not just high click volumes or low CPCs.
Our paid search management approach combines strategic planning with continuous optimization. We begin with thorough keyword research and competitor analysis to identify opportunities in your market. After establishing campaign structures based on your business goals, we create compelling ad copy and select relevant keywords with appropriate match types. Account setup includes conversion tracking implementation to measure meaningful actions.
Once campaigns launch, we actively monitor performance daily, making data-driven adjustments to bids, keywords, and ad messaging. Regular A/B testing of ad variations helps improve click-through and conversion rates.
