SEO Services

Analytics & Reporting

Looking to understand and improve your SEO performance? Our comprehensive analytics and reporting services provide clear insights that drive better decisions.

Strategic Analytics Setup

Our analytics services focus on providing clear visibility into your SEO performance. Every setup is customized to track what matters most. This includes:

OctoSEO

How our analytics drive improvement

Combining Data Collection with Actionable Insights

Effective analytics goes beyond basic tracking. While other agencies provide standard reports, we deliver insights that drive strategic decisions.

Our methodology focuses on tracking metrics that matter to your business. For example, if you’re struggling to understand your ROI, we implement advanced tracking to show exactly how SEO drives revenue. Every report is designed to show clear paths to improvement.

Expert Analytics Team

Work with specialists who understand both technical implementation and data analysis. We create reporting systems that deliver actionable insights.

what you get

What's included in our analytics services?

When you partner with us, you’ll gain access to comprehensive analytics services designed to improve your decision-making:

Creating Success

What Makes Our Analytics Effective?

Comprehensive Tracking

We ensure every important metric is properly tracked.

Custom Dashboards

Reports are tailored to your specific needs and goals.

Clear Insights

Data is presented with actionable recommendations.

Regular Updates

Monthly reports keep you informed of progress.

“Their analytics setup finally gave us clear visibility into our SEO performance. The custom reports make it easy to understand our results.”

Stephen Royle
Plenty Music

Client reviews

The Numbers That Matter

Why Analytics can bring in the numbers

100%

Tracking accuracy achieved

500+

Custom dashboards created

98%

Client reporting satisfaction

FAQ

FAQs about our analytics services

Looking to learn more about Link Building for your business? Browse our FAQs:

We utilize a comprehensive suite of analytics tools to monitor, measure, and improve SEO performance. Our primary platform is Google Analytics 4, complemented by Google Search Console for search performance insights. For keyword tracking and competitive analysis, we employ industry-leading tools like Semrush, Ahrefs, SE Ranking and Moz. Technical SEO monitoring is handled through Screaming Frog for site audits and SiteGuru for deeper technical analysis.

We track Core Web Vitals using Google PageSpeed Insights and GT Metrix. 

All data is consolidated into customized dashboards using Google Data Studio/Looker Studio, providing you with clear, actionable reports that track progress against your specific business objectives while highlighting opportunities for ongoing optimization.

 
 
 

Our reports are comprehensive yet accessible, combining data-driven insights with actionable recommendations. Each monthly report features key metrics from Google Analytics (traffic, conversions, bounce rates), Google Search Console (impressions, clicks, CTR), and ranking movements for target keywords. Through Looker Studio dashboards, clients receive visual representations of their performance data, including demographic breakdowns, geographic insights, and device usage patterns.

The reports include month-over-month comparisons to track progress and identify trends. Each report concludes with an in-depth monthly summary highlighting completed work, results achieved, opportunities identified, and strategic recommendations for the coming period. While data-rich, our reports prioritize clarity and practical insights over overwhelming technical details, focusing on metrics that directly impact your business goals.

We provide comprehensive monthly reports with detailed performance analysis and work completed, delivered by the 5th of each month. For clients who prefer more frequent updates, we offer bi-weekly check-ins via email with key metrics and progress summaries.

Additionally, we maintain an open communication policy through a dedicated Slack channel or email for real-time questions and urgent matters. Quarterly strategy sessions are scheduled to review overall performance, adjust priorities, and plan upcoming initiatives.

Yes, we can track custom metrics tailored to your specific business goals and KPIs. Beyond standard SEO metrics, we configure Google Analytics to monitor custom events, conversions, and engagement actions unique to your business model. We can track specific user journeys, micro-conversions (like video views, resource downloads, or form interactions), and segment performance by product categories, service types, or customer demographics. For e-commerce sites, we monitor revenue attribution from organic search, average order values, and product performance. B2B clients benefit from lead quality scoring and conversion path analysis.

Our Looker Studio dashboards can be customized to highlight these business-specific metrics alongside traditional SEO KPIs, ensuring you can clearly see how organic search performance translates to your bottom line results.