On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. Apart from content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
It means making sure that your website has a high level of expertise, authoritativeness, and trustworthiness. It is a critical factor in helping your website stand out in the search engine crowd—not just as a needle in the haystack, but as a beacon of quality and relevance.